Marketing Professional

“Digital Transformation & Marketing Director at Penti”

Professional Career:
After working in several agencies in Turkey; I have founded Utopic Farm; Turkey’s one of the first and leading social media agencies, in 2009.

By 2012, Utopic Farm had become a key player in digital marketing sector with the integration of an angel investor as a partner.

In 2014, Utopic Farm has shifted to a new level, becoming a full service digital advertising agency which delivers Monitoring, Intelligence, Strategy, Creative, Media Buying, Production, Event Management and Influencer Marketing services.

In 2016 I have decided to leave Utopic Farm but stayed on as CEO until end of 2018 as per my agreement with the partners. In 2019, I gave management consultancy and leaded the re-organization of Cosmos Turkey as Managing Director.

Later on, I have setted my sail for new adventures in PENTİ as Digital Transformation & Marketing Director

Academic Career:
I am holding my M.A thesis on “Reputation Management on Social Media” from Marmara University (2010) and have several publications on social media, new media and future of marketing.

Nowadays; I am currently pursuing my PhD on Communication Studies focusing on How Internet Of Things will affect Marketing Industry.

Besides, I am continuing to give lectures in several academic institutions and delivering keynote speeches in events targeted to professionals.

  • Date of Birth
    November 18th 1985
  • Languages
    English, German
  • Hobbies
    Vespa Restoration, Table Tennis
  • Website


Yiğit has been one of my most qualified students I ever had while teaching at Istanbul Bilgi University. Resourceful, cordial, creative and team worker person he is. I highly recommend him.

Erkan Saka

For me, Yiğit is one of the most trusted young professionals in Turkish Online Communications sector. I’ve never seen him failing a campaign or a project that he works on. I truly believe that he has the ability to achieve good, creative and unique ideas in his field. Combined with his work ethics, result driven personality, a good understanding of marketing and communications he will surely achieve much more in the future.

Sera Aktüre

I met Yiğit while Utopic Farm did their market research in Macedonia. What I saw in him and experienced with him is an ambitious project fulfilment manager and up to date communicator. All in one a person to whom I would allow to rum my communications department – especially in the filed of social media! Cooperating with Yiğit was a wonderful experience.

Marina Domazetovska

Keywords & statements for Mr. Kalafatoğlu as a lecturer: Visionary. Social media trendsetter. Personal Brand. Great know-how. Highly Intellectual. Professional at Social Media Strategies. Warm-hearted to his students and open minded.

Ece Burgaz

Yiğit has a passion about his field and the best important thing is to learn more about it. He is doing well about following new global social media practices, new tools & etc. He is really good at feeding himself from internet environment and that is why he rocks in social media campaigns! 

I have a great pleasure to know him. With his solid standing and perfect personality.

Tolga Arıcan

In digital marketing business Yiğit is the kind of person you’d like to realize your project with his knowledge, experience and positive attitude. He is fast, resourceful and as well as a solution provider. Especially with his experience in social media management he creates value for your campaigns and brands.

Zehra Tuğçe Erül


Digital Transformation & Marketing Director - Penti

2019 to Present

Managing Director - Cosmos Turkey

2018 - 2019

Managing Director - Utopic Farm

2015 - 2018

– Client Relationships
– New Business
– Long-Range Planning
– Human Resources
– Talent Management
– Financial Stability
– Operational Efficiency

Executive VP of Operations - Utopic Farm


– Designing and managing error free work-flows
– Planning the organizational structure.
– Leading the development of brand strategies for all clients.
– Organizing in-house trainings.
– Developing technical competence and communication knowledge of staff.
– Developing tools, processes and reports.
– Responsible for key account management.
– Managing Intelligence & Conversation departments.
– Leading pitch processes from planning to presentation.
– Heading the Executive Committee.

Founder - Utopic Farm


– Growth Strategy
– New Business
– Marketing
– Project Management
– Campaing Management
– Human Resources
– Head of Strategy

Digital Strategist - Publicis Yorum


– Research & Intelligence
– Converting Brand Strategies to Digital
– Creative & Innovative Campaign Production
– Leading Pitch Processes for Digital Ideas.



Lecturer - Pearson Turkey

2018 to present

Lecturing “Fundamentals of Digital Marketing” programme via Wharton School of the University of Pennsylvania

Program Director - Kadir Has University

2010 to 2020

Social Media Academy
This is the Turkey’s first social media education platform running under Kadir Has University. More than 8 years now, I am responsible for running researches, planning curriculum, coordinating lecturers, establishing student relations and maintaining core lectures. I have graduated and certified more than 600 students since 2010

Program Director - Kadir Has University

2014 to 2020

Internet Of Things Acedemy
We need to reconsider; what future will bring to the field of marketing. When almost every object around a consumer has connected to Internet; and to create value, make decisions, and act on behalf of consumers, things will change for brands to involve in this decision making process. That’s why we need to reconsider how could “Interent of Things” could effect the principals of marketing.

Lecturer - Kadir Has University

2018 to 2020

Lecturing “Online and Mobile Marketing” course under the New Media Department of Communication Faculty.

Lecturer - Yeditepe University

2011 to 2014

Lectured “Digital Marketing” course under the MBA programme.



Istanbul Bilgi University

2012 - Present

– Ph.D Candidate in Communication Studies

Marmara University


– Master of Arts (MA) in Advertising with “Reputation on Social Media” thesis.

Istanbul Bilgi University


– Major in Advertising
– Minor in Media & Mass Communication Systems

FMV Ayazağa Işık High School


– Social Sciences & Mathematics

Southbourne School of English, England


– Advanced Level of English


New Media Studies III

Co-Author, Book, 2015

Prospective Paradigm of Marketing Studies: Internet of Things

Ph. D Journal, 2014

Social Media & E-Marketing

eBook, 2011

Reputation Management on Social Media

MA Thesis, 2010



ACE Awards

Achivement in Customer Experience

BLOG Awards

Best Personal Blog

Direct Marketing Awards

Best Use of Technology

Facebook Studio Awards

The Most Efficient Application

Golden Compass Awards

The Best Microsite, The Best Technology Usage

Golden Web Awards

The Best Website, The Best Microsite

MarTech Awards

Best Insight Technology, Best VR Campaign

MediaCat Felis Awards

New Technology Usage, Best Direct Marketing Campaign

MediaCat Felis Awards

Best Usage of User Generated Content

MIXX Awards

Brand Destination Sites, Direct Marketing, OOH Digital

Social Media Awards

Data Analytics, Best Social Management


  • Phone
  • E-mail
  • Address
    Valikonağı Caddesi, No: 54/5 Nişantaşı


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