To name a few:

With 18 years of professional experience in the field of marketing, I have worked for both global and local brands. Founded one of the first social media agencies in Turkey in 2009. Founded the first co-working space for creators called “Blogger’s Base” in 2010.

I led both of these brands’ marketing strategies, establishing digital-focused integrated marketing communication plans and supervising the execution.

Currently, I am the Marketing Director of Hopi, the one and only Retail Martech, Fintech & Loyalty Super App Brand in Turkey.

In the meantime,
I continued my academic career.

I am holding my M.A thesis on “Reputation Management on Social Media” from Marmara University (2010) and have several publications on social media, new media, and the future of marketing.

Since 2014, I am pursuing my Ph.D. in Communication Studies focusing on “How the Internet Of Things will affect the Marketing Industry” and nowadays focusing on “Metaverse & The Future of Retail”

I have founded the first “Social Media Academy” of Turkey in 2009. The First “IoT Academy” in 2014 at Kadir Has University. Besides, I am continuing to give lectures in several academic institutions and deliver keynote speeches in events targeted at professionals.

I keep posting my articles on my personal blog yicit.com which is known to be the second oldest active blog, since 2004.


Yiğit has been one of my most qualified students I ever had while teaching at Istanbul Bilgi University. Resourceful, cordial, creative and team worker person he is. I highly recommend him.

Erkan Saka

For me, Yiğit is one of the most trusted young professionals in Turkish Online Communications sector. I’ve never seen him failing a campaign or a project that he works on. I truly believe that he has the ability to achieve good, creative and unique ideas in his field. Combined with his work ethics, result driven personality, a good understanding of marketing and communications he will surely achieve much more in the future.

Sera Aktüre

I met Yiğit while Utopic Farm did their market research in Macedonia. What I saw in him and experienced with him is an ambitious project fulfilment manager and up to date communicator. All in one a person to whom I would allow to rum my communications department – especially in the filed of social media! Cooperating with Yiğit was a wonderful experience.

Marina Domazetovska

Keywords & statements for Mr. Kalafatoğlu as a lecturer: Visionary. Social media trendsetter. Personal Brand. Great know-how. Highly Intellectual. Professional at Social Media Strategies. Warm-hearted to his students and open minded.

Ece Burgaz

Yiğit has a passion about his field and the best important thing is to learn more about it. He is doing well about following new global social media practices, new tools & etc. He is really good at feeding himself from internet environment and that is why he rocks in social media campaigns! 

I have a great pleasure to know him. With his solid standing and perfect personality.

Tolga Arıcan

In digital marketing business Yiğit is the kind of person you’d like to realize your project with his knowledge, experience and positive attitude. He is fast, resourceful and as well as a solution provider. Especially with his experience in social media management he creates value for your campaigns and brands.

Zehra Tuğçe Erül