“Digital Transformation & Marketing Director at Penti”

Professional Career:
After working in several agencies in Turkey; I have founded Utopic Farm; Turkey’s one of the first and leading social media agencies, in 2009.

By 2012, Utopic Farm had become a key player in digital marketing sector with the integration of an angel investor as a partner.

In 2014, Utopic Farm has shifted to a new level, becoming a full service digital advertising agency which delivers Monitoring, Intelligence, Strategy, Creative, Media Buying, Production, Event Management and Influencer Marketing services.

In 2016 I have decided to leave Utopic Farm but stayed on as CEO until end of 2018 as per my agreement with the partners. In 2019, I gave management consultancy and leaded the re-organization of Cosmos Turkey as Managing Director.

Later on, I have setted my sail for new adventures in PENTİ as Digital Transformation & Marketing Director

Academic Career:
I am holding my M.A thesis on “Reputation Management on Social Media” from Marmara University (2010) and have several publications on social media, new media and future of marketing.

Nowadays; I am currently pursuing my PhD on Communication Studies focusing on How Internet Of Things will affect Marketing Industry.

Besides, I am continuing to give lectures in several academic institutions and delivering keynote speeches in events targeted to professionals.

Testimonials

Yiğit has been one of my most qualified students I ever had while teaching at Istanbul Bilgi University. Resourceful, cordial, creative and team worker person he is. I highly recommend him.

Erkan Saka

For me, Yiğit is one of the most trusted young professionals in Turkish Online Communications sector. I’ve never seen him failing a campaign or a project that he works on. I truly believe that he has the ability to achieve good, creative and unique ideas in his field. Combined with his work ethics, result driven personality, a good understanding of marketing and communications he will surely achieve much more in the future.

Sera Aktüre

I met Yiğit while Utopic Farm did their market research in Macedonia. What I saw in him and experienced with him is an ambitious project fulfilment manager and up to date communicator. All in one a person to whom I would allow to rum my communications department – especially in the filed of social media! Cooperating with Yiğit was a wonderful experience.

Marina Domazetovska

Keywords & statements for Mr. Kalafatoğlu as a lecturer: Visionary. Social media trendsetter. Personal Brand. Great know-how. Highly Intellectual. Professional at Social Media Strategies. Warm-hearted to his students and open minded.

Ece Burgaz

Yiğit has a passion about his field and the best important thing is to learn more about it. He is doing well about following new global social media practices, new tools & etc. He is really good at feeding himself from internet environment and that is why he rocks in social media campaigns! 

I have a great pleasure to know him. With his solid standing and perfect personality.

Tolga Arıcan

In digital marketing business Yiğit is the kind of person you’d like to realize your project with his knowledge, experience and positive attitude. He is fast, resourceful and as well as a solution provider. Especially with his experience in social media management he creates value for your campaigns and brands.

Zehra Tuğçe Erül