EXPERIENCE

Board Member - X-İletişim

As of 2024

As part of the management team, my focus will be on fostering growth within Turkey and the Middle East, along with branching out into the European market. We plan to achieve this by consolidating services like ATL, BTL, Production, Influencer and Digital Marketing into one comprehensive, full-service framework.

Consultant - Nizmara Consulting & Executive Search

As of 2024

I am spearheading executive research and talent acquisition, including headhunting for roles at the chief executive level, within the retail, e-commerce, marketing, and digital transformation sectors.

Marketing Director - HOPİ

2022 to 2024

As a director responsible for Hopi’s B2B and B2C assets, I were tasked with transforming the business model and improving the product by introducing new features.

Furthermore, I was responsible for supervising the product’s relaunch, which entailed crafting a fresh brand identity, formulating a comprehensive strategy, implementing repositioning, and executing an integrated marketing campaign.

Marketing Director - Penti

2019 to 2022

Integrated Marketing Communications
– Strategic Marketing Planning
– Brand Portfolio Management
– Retail Calender Strategy & Management
– ATL & BTL & Digital & Social & Event
– Media Planning & Buying
– Corporate Communication & PR
– Leader Communication
– Crisis & Reputation Management

Brand Identity Management
– E-Commerce, Mobile, Stores, Social
– Visual Merchandise
– Graphic Design & Production

Customer Experience Management
– Call Center Management
– Operational CRM
– Loyalty Program Management
– Community Management

Digital Transformation
– Unified Commerce Experience Strategy
– Omni-Channel Marketing Activities
– Customer Data Platform (CDP) Management
– Marketing Automation & Orchestration

Managing Director - Cosmos Turkey

2018 - 2019

Digital Marketing Campaigns,
– Social Media Campaigns,
– Online-Offline Integrated Solutions
– Sales Oriented Digital Solutions

Design and Production
– Coorparate and Micro Website Solutions
– SEO & SEM
– UI & UX Mobile & Web Services
– Influencer Projects

Managing Director - Utopic Farm

2015 - 2018

Until Full Exit:

– Key Client Relationships
– New Business
– Long-Range Planning
– Human Resources
– Talent Management
– Financial Stability
– Operational Efficiency

Total Account: 100+ in 10 years.

Key Accounts: Served 5+ Years
PENTİ, NIVEA, SELPAK, DİDİ, AKSİGORTA, TURKCELL, BORUSAN HOLDING, BURGER KING, POPEYES, SBARRO, FOX TV, MARS MEDIA CGV GROUP, ŞENPİLİÇ.

Executive VP of Operations - Utopic Farm

2012-2015

– Designing and managing error free work-flows
– Planning the organizational structure.
– Leading the development of brand strategies for all clients.
– Organizing in-house trainings.
– Developing technical competence and communication knowledge of staff.
– Developing tools, processes and reports.
– Responsible for key account management.
– Managing Intelligence & Conversation departments.
– Leading pitch processes from planning to presentation.
– Heading the Executive Committee.

Founder - Utopic Farm

2009-2012

Digital Strategist - Publicis

2007-2009

– Research & Intelligence
– Converting Brand Strategies to Digital
– Creative & Innovative Campaign Production
– Leading Pitch Processes for Digital Ideas.

ContactVIEW ON LINKEDIN