Marketing Director - HOPİ
2022 to Present
As a director responsible for Hopi’s B2B and B2C assets, I am tasked with transforming the business model and improving the product by introducing new features.
Additionally, I oversee the product’s relaunch, which involves creating a new brand identity, developing a comprehensive strategy, establishing re-positioning, and executing an integrated marketing campaign.
Marketing Director - Penti
2019 to 2022
Integrated Marketing Communications
– Strategic Marketing Planning
– Brand Portfolio Management
– Retail Calender Strategy & Management
– ATL & BTL & Digital & Social & Event
– Media Planning & Buying
– Corporate Communication & PR
– Leader Communication
– Crisis & Reputation Management
Brand Identity Management
– E-Commerce, Mobile, Stores, Social
– Visual Merchandise
– Graphic Design & Production
Customer Experience Management
– Call Center Management
– Operational CRM
– Loyalty Program Management
– Community Management
– Unified Commerce Experience Strategy
– Omni-Channel Marketing Activities
– Customer Data Platform (CDP) Management
– Marketing Automation & Orchestration
Managing Director - Cosmos Turkey
2018 - 2019
Digital Marketing Campaigns,
– Social Media Campaigns,
– Online-Offline Integrated Solutions
– Sales Oriented Digital Solutions
Design and Production
– Coorparate and Micro Website Solutions
– SEO & SEM
– UI & UX Mobile & Web Services
– Influencer Projects
Managing Director - Utopic Farm
2015 - 2018
Until Full Exit:
– Key Client Relationships
– New Business
– Long-Range Planning
– Human Resources
– Talent Management
– Financial Stability
– Operational Efficiency
Total Account: 100+ in 10 years.
Key Accounts: Served 5+ Years
PENTİ, NIVEA, SELPAK, DİDİ, AKSİGORTA, TURKCELL, BORUSAN HOLDING, BURGER KING, POPEYES, SBARRO, FOX TV, MARS MEDIA CGV GROUP, ŞENPİLİÇ.
Executive VP of Operations - Utopic Farm
– Designing and managing error free work-flows
– Planning the organizational structure.
– Leading the development of brand strategies for all clients.
– Organizing in-house trainings.
– Developing technical competence and communication knowledge of staff.
– Developing tools, processes and reports.
– Responsible for key account management.
– Managing Intelligence & Conversation departments.
– Leading pitch processes from planning to presentation.
– Heading the Executive Committee.
Founder - Utopic Farm
Digital Strategist - Publicis
– Research & Intelligence
– Converting Brand Strategies to Digital
– Creative & Innovative Campaign Production
– Leading Pitch Processes for Digital Ideas.